Center for Science in the Public Interest 15, the global fast food chain giant McDonald's to court, accused McDonald's toys to sell through the package comes with the practice to deceive children.
Day, the center and from the United States, Californi a, a mother in California Superior Court in San Francisco class action suit to McDonald's. The mother said her 6-year-old daughter to get the total package of children's toys and requirements attached to McDonald's for dinner. The U.S. Center for Science in the public interest in the press release said that McDonald's marketing strategy is the primary "design" of the results.
Statistics show that the United States, led by McDonald's fast food industry advertising spending in 2006 was 5.2 million, of which three-quarters of the cost of toys supplied. In McDonald's advertising department as chief creative director has 29 years of 罗伊博格德, wrote: "If you can only spend a dollar on marketing to children who spend (give toys to the children) it, toys appeal to them much more than food. "
Center for Science in the Public Interest said the six-year-old psychology study found that children can not achieve intellectual maturity to understand the level of advertising content, "McDonald's every sale to a child a Happy Meal, is equivalent to use of physical and mental development of children vulnerability, violation of consumer protection laws, also in violation of California unfair competition law. "
Studies have shown that a 4-year-old to 8-year-old child needs lunch calories 430 calories, while a burger and fries plus Sprite Package contains 640 calories, 7 grams of saturated fat and 35 grams of sugar.